Services + Pricing
There are three ways into this work.
Some founders start with the Content Analysis — a site-wide read of what your brand is actually communicating, what's buried, and what AI systems can and can't find when they crawl your presence. It's the fastest way to understand what your owned content is doing for you before investing in anything else.
Some start with the AI Visibility Audit — a precise diagnosis of where your brand stands in AI recommendation results today, built around the specific queries and categories that matter to your business.
And some start with the Founder Voice Retainer — building authority and category presence through strategic content before running a full audit.
All three paths lead to the same place: a brand that AI systems recognize, classify, and recommend.
Recommendation Reinforcement and Category Command are designed for brands that have completed an audit and are ready to act on the findings. Clients move through this work in the sequence that makes sense for where they are — each engagement builds on the last.
Content Analysis
$1,500 — one-time
Most premium F&B brands have more going for them than their website communicates. The content is often there — the brand story, the product expertise, the cultural conviction — but it's buried in architecture that customers can't navigate and AI systems can't read.
The Content Analysis is a site-wide intelligence audit of your full web presence. Using a proprietary F&B content tool built specifically for this category, I crawl your site and score it across eight diagnostic dimensions: provenance, production method, flavor profile, occasion fit, sustainability credentials, brand story, pricing and value positioning, and pairing logic. Every concept is mapped — what's well-integrated, what's architecturally buried, and what's absent entirely.
The output isn't a list of problems. It's a map of untapped assets — the content that exists but isn't working as hard as it could, the stories that are one structural fix away from being findable, and the gaps that are costing you recommendations you should be winning.
Includes:
Full site crawl across all accessible pages
Concept integration scoring across eight F&B-specific diagnostic dimensions
Buried asset identification: what exists but isn't surfaced where it matters
Gap analysis: what's missing and what it's costing you
Pre-populated schema markup generated from your existing content
Prioritized content roadmap with sequenced next steps
A personal video from Ally walking through what she found and where she'd start
This engagement requires no discovery call and minimal client time. You receive the findings document and video within five business days of engagement start.
The Content Analysis is designed as a natural first step. Findings feed directly into the AI Visibility Audit, the Founder Voice Retainer, or both — so nothing done here is ever redundant. Clients who move from Content Analysis to the AI Visibility Audit within 60 days receive $500 off the audit.
Founder Voice Retainer
$1,500 / month — 3-month minimum
AI systems learn from founder content — the ideas, perspectives, and category expertise that establish who you are and what you stand for. Most founders are either absent from that conversation or present in a way that doesn't translate into recommendation authority.
This retainer changes that. We begin with a Voice Mapping session where we define your target audience, clarify your positioning priorities, and establish the specific category territory you want to own. That foundation shapes everything that follows — the topics we develop, the perspective we build, and the way your content is structured to be legible to AI systems, not just readable by people.
Choose your track:
LinkedIn Track · 4 posts per month, written in your voice. LinkedIn reaches buyers, press, and industry contacts directly — and contributes to AI signal through platform-level indexing, particularly across Microsoft and OpenAI-connected systems. The right track if your priority is building a human audience while establishing category authority.
Substack Track · 2 long-form posts per month, published under your name or your brand. Substack is fully indexed and crawlable — every post is a discrete, citable piece of authority content that AI systems can learn from directly. No LinkedIn presence required. The right track if your priority is building direct AI signal, or if a personal LinkedIn presence isn't the right fit for your situation.
Both Tracks · $2,500/month 4 LinkedIn posts + 2 Substack posts per month. Covers both signal pathways simultaneously — human audience reach through LinkedIn, direct AI signal through Substack. The most comprehensive Founder Voice engagement.
All tracks include:
Voice Mapping session: audience definition, positioning priorities, content territory
Monthly strategy call to review performance and refine positioning
Ongoing topic development aligned with your category authority gaps
AI legibility review: ensuring content is structured to strengthen recommendation signals, not just engagement
Monthly engagement report: impressions, follower growth, authority signals, and third-party mentions tracked and documented so progress is never abstract
After 3 months, Founder Voice clients unlock the AI Visibility Audit at $2,500 — $1,000 off the standard rate. By that point, the Voice Mapping work is already done. I know your brand, your audience, and your positioning priorities well enough that the audit goes straight into execution — no discovery phase required, and findings that are sharper because of it.
AI Visibility Audit
$3,500 — one-time / $2,500 for Founder Voice clients
Most AI audits tell you where you are. This one starts by establishing where you want to go.
Before a single prompt is run, we do a Voice Mapping session — a structured discovery process where we define your target audience, clarify your brand's positioning priorities, and build a query set that reflects the specific recommendation moments that matter to your business. Not a generic category scan. A precise map of the territory you're actually trying to own.
From there, I run your custom query set across ChatGPT, Perplexity, and Gemini, tracking placement across the recommendation contexts we identified together. Your brand is benchmarked against the competitive set you care about — cluster by cluster, platform by platform — so the findings are immediately actionable rather than academically interesting.
The result is a clear picture of where your brand is visible, where it's absent, and where competitors are being recommended instead of you — plus a 90-day roadmap designed around your specific gaps, your voice, and your direction.
Includes:
Voice Mapping session: audience definition, positioning priorities, custom query development
Full prompt audit across ChatGPT, Perplexity, and Gemini
Competitive placement analysis against your defined set
Platform divergence report: where you're winning, where you're absent, and why
Signal gap identification by cluster and intent type
90-Day Authority Roadmap: clear, prioritized action plan
Strategy presentation with live walkthrough and Q&A
Outcome: You'll leave knowing exactly which AI recommendation moments your brand is missing, which competitors are capturing them instead, and precisely what needs to change — mapped to your brand's specific goals, not generic category benchmarks. The invisible losses become visible. The roadmap to address them is in your hands.
Recommendation Reinforcement
$3,000 / month — 3-month minimum
Recommendation Reinforcement is designed for brands that have completed an AI Visibility Audit and have an established baseline. New clients begin with the audit.
For premium F&B brands ready to actively earn placement — not just monitor it. This tier moves beyond diagnosis. We build the authority signals that increase your likelihood of being surfaced when consumers ask AI for the best in your category. The focus is structured authority, comparison positioning, and strategic placement that compounds over time.
Includes:
One in-depth category education piece per month, structured for AI citation
One comparison or positioning asset per month
3 targeted outreach placements per month: roundups, expert contributions, editorial platforms
Competitive shelf monitoring: ongoing tracking of key recommendation prompts
Quarterly re-audit to measure movement
Outcome: Over 90 days, we build the authority signals that move your brand into the specific recommendation moments that matter most to you — identified in your audit, aligned with your goals, tracked with a quarterly re-audit so progress is documented and the gaps that remain are always visible.
Category Command
$6,000 / month — 6-month minimum
Category Command is designed for brands that have completed an AI Visibility Audit and have an established baseline. New clients begin with the audit.
For premium F&B brands actively pursuing category leadership and ready to compete for top placement.
This is an embedded strategic layer. We don't just monitor your presence — we actively work to displace the competitor signals currently occupying your category's recommendation space. The focus is Signal Engineering: creating the structural evidence required to move your brand from a secondary mention to a primary recommendation.
Category Command is best suited for brands targeting fragmented clusters where defaults haven't yet formed, or categories where the competitive set is still in flux.
Includes:
Monthly competitive placement analysis with 30-day displacement cycles
Three authority or positioning assets per month, AI-forward formatted
Six targeted outreach pitches per month: publications, roundups, expert platforms, event-based inclusion
Continuous AI platform monitoring with quarterly re-audit and movement reporting
Ongoing narrative sequencing aligned with high-intent recommendation prompts
Outcome: Over 6 months, we target the specific recommendation moments your competitors currently own and build the signal infrastructure to take them. A quarterly re-audit documents every position gained — so you always know exactly where your brand has moved, and which competitive positions are within reach next.
Not sure which tier is right for you?
Run a free AI visibility audit first — you'll have a scored report in under 2 minutes, and a clearer sense of where your brand currently stands before we talk.