AI search strategy shouldn't end with a roadmap.
I research how your brand is understood and recommended across AI platforms, identify the information and authority gaps shaping those recommendations, then build the first-party Guide designed to address them.
Research first. Then build what is missing.
The objective is not to publish more content for the sake of AI. It is to understand why a brand is being recommended, overlooked or described inaccurately, then create useful first-party information and strengthen the source ecosystem around it.
Understand the recommendation landscape.
I test the buyer situations that matter commercially, identify which competitors appear instead and examine the sources and information surrounding those decisions.
Turn the findings into a useful brand asset.
I use research, editorial discovery and first-hand brand knowledge to create a structured Guide that gives customers optional depth without overloading the primary website.
Work beyond the brand's own website.
For ongoing clients, the work expands into the third-party sources, original media and authority signals that help corroborate how the brand should be understood.
Watch both visibility and behavior.
We track recommendation patterns over time and, where possible, how people use the Guide before continuing to a reservation, inquiry or purchase.
A hands-on engagement for food, beverage and hospitality brands that want to move beyond an AI visibility audit and actually build the information layer the research says is missing.
Research & diagnosis
The engagement begins with the customer questions that matter to the business, not branded prompts asking platforms what they know about you.
- Custom cross-platform visibility audit across ChatGPT, Claude, Gemini and Perplexity
- Buyer-situation and recommendation analysis
- Query fan-out and source analysis where relevant
- Competitive visibility and recommendation patterns
- First-party information gaps and external authority gaps
- Baseline measurement for the situations we intend to strengthen
Editorial discovery
This is where the work becomes specific to the brand. I research what is already public, identify what is missing, and gather the knowledge that cannot be learned from a website alone.
Depending on the engagement, that may include chef or founder conversations, product-development stories, sensory or taste testing, menu and experience context, ingredient sourcing, wine expertise, private dining knowledge or other first-hand information.
The Guide
I turn that research into a brand-owned Guide: an editorial, structured resource for people who want to understand the brand more deeply and for AI systems that need clear, accessible first-party information.
For a restaurant, the Guide might cover the chef, culinary philosophy, wine programme, private dining, signature ingredients, special menus and how to plan the experience. For a CPG brand, it might include sensory profiles, flavor comparisons, product-development stories, ingredients, occasions and preference-based recommendations.
- Original writing and editorial development
- Clear semantic HTML and structured information architecture
- Interactive elements where they improve understanding or decision-making
- Relevant outside recognition, reviews and further reading
- Measurement setup for Guide engagement and key commercial actions
- Launch on a client-owned subdomain
Designed to require less from your team
I do the research, writing, structure and build. Your team is brought in where your knowledge, factual verification or approval is actually required. The goal is not to hand you another implementation plan to manage.
If you do not continue into ongoing support, the Guide remains your asset. Your team can maintain routine factual updates on its own, and the project can be handed off with the access needed to do that.
The Guide establishes the owned foundation. Ongoing work focuses on how that understanding develops across the wider source ecosystem and how recommendation behavior changes over time.
The work follows the evidence.
A monthly engagement is not a predetermined bundle of posts, links or reports. If the problem is missing first-party information, we strengthen the Guide. If the problem is weak external corroboration, the work moves into the third-party sources customers and AI systems rely on beyond the brand's own website.
Depending on the brand, ongoing work may include
- Continued monitoring of high-intent recommendation situations, competitors and source patterns
- Guide updates when genuine information gaps or new opportunities emerge
- New Guide chapters, product or menu additions, and interactive experiences
- Original interviews, kitchen tours, founder conversations, tastings or product-development stories
- Transcribable video and editorial content for YouTube and other appropriate channels
- Third-party profile, directory, retailer or marketplace improvements
- Authority-building and outreach around credible source gaps
- Support for new products, menus, services or positioning changes
- Analysis of Guide behavior, reservation clicks, inquiries, purchases and other commercial actions where measurable
If the Guide solves the immediate information problem and your team is comfortable maintaining it, you can stop after Phase 1. Ongoing support is for brands that want me to continue developing the Guide, strengthening outside sources and responding to what the research reveals over time.
AI Reputation Snapshot
For an established business that wants a professionally interpreted first view before commissioning a larger engagement.
I test ten buyer situations repeatedly across ChatGPT, Claude, Gemini and Perplexity, review the brand's public presence, and identify the most important gap between the business and how AI platforms currently represent or recommend it.
The Snapshot is intentionally contained. It does not include the full competitive investigation, editorial discovery or Guide build.
Which starting point fits?
The Snapshot answers whether there is a meaningful problem worth investigating. The Guide engagement is for businesses ready to research the problem deeply and build the owned asset that follows from it.
| Service | Best suited to | What you receive | Investment |
|---|---|---|---|
| AI Reputation Snapshot | A business seeking a professionally interpreted first view | Repeated testing across four platforms, review of public presence and prioritized findings | $500 |
| AI Search Strategy & Guide Build | A brand ready to diagnose recommendation gaps and build the owned information layer | Custom research, competitive and source analysis, editorial discovery, Guide writing/build, launch and baseline measurement | $5,500–$8,500 |
| Ongoing Visibility & Authority | A Guide client who wants continued development and broader source work | Ongoing monitoring, Guide development, original editorial/media work and third-party authority work based on the evidence | Custom monthly scope |
Start with the Snapshot.
Get a contained, professionally interpreted view of how your brand is currently represented and recommended.
Begin with the Snapshot →Start with the Guide engagement.
Research the recommendation landscape, uncover what is missing and build the first-party resource around it.
Discuss a Guide →A preliminary indication, in under two minutes.
The free audit provides an automated first look at how an AI platform reads your brand. It does not include repeated cross-platform testing, competitive analysis, editorial discovery or human interpretation.